Vegetarianism is set to get a massive publicity boost tonight when ITV News at Ten interviews Sir Paul McCartney about the environmental benefits of the diet (Monday, 21st January).
Sir Paul will expose the colossal damage caused by the livestock industry and tell viewers of the connection between meat-eating and global warming.
Millions watching will be encouraged to become vegetarians for the sake of the planet.
Catch ITV News tonight from 10-10:35pm.
The interview may subsequently be available to view at:
http://www.itv.com/News/Ten/default.html
How can I help:
Tell all your friends to watch ITV News at Ten tonight
Email environmental groups and ask them to watch the ITV News at Ten tonight.
Send them a link to "Livestock's long shadow" - http://www.virtualcentre.org/en/library/key_pub/longshad/A0701E00.htm - a United Nations report that details how the livestock sector is "responsible for 18 percent of greenhouse gas emissions" - that's higher than the hugely publicised emissions from transport. Tell them that it's imperative that they adopt a policy of promoting vegetarianism as part of their work to help the planet.
Download and distribute the Vegan Society's newly updated leaflet - Are your meals costing the earth?
http://www.vegansociety.com/images/Costing-the-Earth.pdf
Other Vegan Society leaflets can be downloaded from
http://www.vegansociety.com/html/publications/leaflets.php
Order a free vegetarian starter kit
http://www.goveg.com/order.asp
Congratulations to the ITV News at Ten team for highlighting the link between meat eating and global warming

